Funnel & sources
Measure pipeline conversion and compare applicant channels.
Find where candidates come from and how far they progress. Sources compares application channels, while Funnel shows movement through the hiring process.
Understand the funnel
Open Analytics → Funnel. The funnel shows the number of candidates at each stage:
| Stage | Meaning |
|---|---|
| Invited | A journey invitation was sent or an application started a journey |
| Started | Candidate opened the journey |
| Completed | All required nodes finished |
| Reviewed | A recruiter marked the candidate reviewed or acted from the review queue |
| Shortlisted | Advanced toward interview/offer |
| Hired | Marked as hired |
Choose a date range that matches the campaign, month, or quarter you want to review. Select Export CSV to download the results.
Investigate a weak stage
- Many start but few complete: Check Analytics → Journeys to find the step where candidates leave. Review the journey length and mobile experience.
- Many complete but few are reviewed: Check Analytics → Team and the review queue for a workload backlog.
- No invitations: Confirm that roles are published or that invitations have been sent.
Compare application sources
Open Analytics → Sources to compare:
- careers-page applications
- recruiter invitations
- LinkedIn Apply Connect, when integrated
- other tracked channels
Compare each source's volume with its funnel results. This shows which channels lead to completed journeys, not only initial interest.
To change your source mix:
- publish more roles on your careers page
- configure LinkedIn under Settings → Integrations → LinkedIn
- send targeted invitation batches
- record rejection reasons when moving candidates to a rejected stage
Cost per hire by source
The recruiter Home dashboard's Cost per Hire by Source panel goes one step further than volume: for each source, it shows hires, spend, and cost per hire for the period.
- Referral cost is automatic. It's computed from real referral bonus payouts — nothing to log.
- Every other channel (job boards, ads, agency fees) needs spend logged manually, since InsightHire doesn't have a billing connection to those platforms. An Org Admin logs monthly spend per channel at Settings → Spend.
- A source with hires but no logged spend shows a dash for cost per hire rather than a misleading zero.
Use this alongside the volume comparison above: a channel with strong volume but a high cost per hire is a different conversation than one with low volume and a low cost per hire.
Spot timing patterns
Open Analytics → Activity to see daily invitations, starts, completions, and reviews. Use it to spot campaign spikes or recurring weekday patterns. It uses the same date filter as Funnel.
Custom pipeline stages (optional)
Availability: Custom pipeline stages may not be enabled for every organization.
When enabled, your organization can use its own stage names on position boards and in tasks. The Funnel tab still groups activity into the standard stages listed above. Custom stage names can also appear in custom reports.
Export and sharing
Both Funnel and Sources provide Export CSV in the tab header. If custom reports are enabled, create a saved report for scheduled leadership emails.